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SEE IT IN ACTION!

How it Works

The historically proven science of nature, combined with innovative new technology.

About Us

Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.

Shop Lures

Available in a variety of patterns and colors – 3″, 5″ & 7″ Sizes. Made with Premium Mustad® Hooks.

Tips & Tricks

Watch videos on how to master the Bender® and get fishing tips from veteran anglers.