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Revolutionary New Premium Lure

Made with premium Mustad® Hooks

Reel in the Big One!
Muskies | Bass | Salmon | Walleyes | Pike

Fish from shore, piers and boats, casting or trolling.

Mimics the action of whole bait

Avoid the time-intense process of rigging the live bait!

Adjustable and Simple to use

Just BEND IT to create the spinning action

Shop Lateral Line Lures

Lateral Line Lures are proudly made in the USA. Sorry no international shipments at this time.

WHAT DO YOU WANT TO CATCH?

SEE IT IN ACTION!

How it Works

The historically proven science of nature, combined with innovative new technology.

About Us

Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.

Shop Lures

Available in a variety of patterns and colors – 3″, 5″ & 7″ Sizes. Made with Premium Mustad® Hooks.

Tips & Tricks

Watch videos on how to master the Bender® and get fishing tips from veteran anglers.

Happy Anglers

“The lure has a great design…durable. A must have!”

Mike's Extreme Guide Service

“I’ve always enjoyed Musky fishing with Dan White in the Minocqua area, especially during fall Musky season.”

Ray Mattrisch, Pound WI

“Fishing with Dan was a great experience. I learned alot from him, and the Lateral Line Lures are amazing! If you want to catch fish and pick up some pointers, give Dan a call. You won’t be disappointed.”

John Orgas, Adams WI

“Dan really knows what he’s talking about. My son and I learned a lot fishing with him and had a fantastic time! His lures have unique movement like none I’ve ever seen..this one does what you want it to do.”

Michael Melcher, Waukesha WI

“I fished with Dan on the flowage in northern Wisconsin. We came back with a nice assortment of fish. He not only can find ’em but his lures really got you the action we were hoping for. Great day on the water. Looking forward to the next time we can “tie on a Bender!”

Randy K, Brookfield WI

The Bender Lure

“Fished last week with Dan White of Lateral Line Lures. Had a great trip. Dan freely shares his knowledge and his “Bender” lures are awesome.”

Tom Lepien, Spring Green WI

The Bender Lure

“I was recently fishing with Dan White and he offered me a new lure he designed to try. I snapped on the 7″ Bender and began casting and the result was my personal best Musky! I believe the unique action of the lure triggered the strike.”

Andy Lepien , Oconomowoc WI