Ultimate Bass Lure!

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Lateral Line Lures are proudly made in the USA.

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How it Works

The historically proven science of nature, combined with innovative new technology.

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About Us

Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.

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Shop Lures

Available in a variety of patterns and colors – 3″, 5″ & 7″ Sizes. Made with Premium Mustad® Hooks.

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Tips & Tricks

Watch videos on how to master the Bender® and get fishing tips from veteran anglers.

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Happy Anglers

“The lure has a great design…durable. A must have!”

Mike's Extreme Guide Service

“I’ve always enjoyed Musky fishing with Dan White in the Minocqua area, especially during fall Musky season.”

Ray Mattrisch, Pound WI

“I fished with Dan on the flowage in northern Wisconsin. We came back with a nice assortment of fish. He not only can find ’em but his lures really got you the action we were hoping for. Great day on the water. Looking forward to the next time we can “tie on a Bender!”

Randy K, Brookfield WI

“Fishing with Dan was a great experience. I learned a lot from him, and the Lateral Line Lures are amazing! If you want to catch fish and pick up some pointers, give Dan a call. You won’t be disappointed.”

John Orgas, Adams WI

“Fished last week with Dan White of Lateral Line Lures. Had a great trip. Dan freely shares his knowledge and his “Bender” lures are awesome.”

Tom Lepien, Spring Green WI

“I was recently fishing with Dan White and he offered me a new lure he designed to try. I snapped on the 7″ Bender and began casting and the result was my personal best Musky! I believe the unique action of the lure triggered the strike.”

Andy Lepien , Oconomowoc WI

“I have tried all three sizes on our lakes here in the north for crappie, pike, bass and Muskie and they have always produced. Great Lures!!”

Keith Worrall, Northern WI

ALL Benders are Pre Adjusted