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About Us

Lateral Lines Lures LLC is founded by Dan and Dawn White. The company’s mission is the development and marketing of unique, proprietary, patent pending fishing lures that provide users with the opportunity to catch more fish.

The business name “Lateral Line Lures” refers to the lateral line which is a system of sense organs found in aquatic vertebrates, mainly fish, used to detect movement and vibration in the surrounding water. This is the basis behind all Lateral Line products.

Meet Dan and Dawn

Lure Designer and Founders of Lateral Line Lures

“From a young age, I have been fascinated with nature and intrigued by animal behaviors and how predators react to prey. One thing that is common in nature is that predators seek out the weak or injured prey, as it is natural for a predator to spend the least amount of energy and reduce the possibility of injury to itself. The design of this fishing lure, the BENDER is a culmination of my experiences while hunting, big game guiding, inland fishing, Great Lakes fishing and deep sea fishing.”

Dan White has spent the last five years developing, extensively testing, and refining the company’s fishing lures. Dan has more than 25 years of personal and professional fishing experience in many parts of the US and Canada. From freshwater inland lakes and rivers, Great Lakes and deep sea fishing. During this time, he amassed extensive knowledge of all areas of the fishing industry, from the recreational fisherman, fishing tackle retailers and tackle distributors. This knowledge has been critical to his development of Lateral Line Lures. Dan is effective and comfortable interacting with all of the various fishing industry constituencies. Through market research and product testing, Dan developed a line of lures that uses the science of nature to help you reel in the big one!


Whether you’re going after
muskie, salmon, northern, walleye, or bass

It’s a game-changer on the water.

U.S. Patent No. 10,159,231

How it Works

The historically proven science of nature, combined with innovative new technology.

About Us

Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.

Shop Lures

Available in a variety of patterns and colors - 3", 5" & 7" Sizes. Made with Premium Mustad® Hooks.

Tips & Tricks

Watch videos on how to master the Bender® and get fishing tips from veteran anglers.