RESOURCES
Fishing Tips and Tricks
Whole Herring Rig for Trolling
Please watch the videos about how herring is rigged and used. Then when you watch our promotional video you will understand how the BENDER should look underwater. It’s a lure that can be used in many methods and configurations.https://youtu.be/SQb7EIw-zGwThe BENDER is...
Tips for Using The BENDER
All of the BENDER lures must be used with a quality swivel. We recommend using Mustad® products with ball bearing swivels.The lure is...
Rigging Whole Herring Bait
Please watch the videos about how herring is rigged and used. Then when you watch our promotional video you will understand how the BENDER should look underwater. It’s a lure that can be used in many methods and configurations....
How it Works
The historically proven science of nature, combined with innovative new technology.
About Us
Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.
Shop Lures
Available in a variety of patterns and colors - 3", 5" & 7" Sizes. Made with Premium Mustad® Hooks.
Tips & Tricks
Watch videos on how to master the Bender® and get fishing tips from veteran anglers.