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Fishing Tips and Tricks

Rigging Whole Herring Bait

Please watch the videos about how herring is rigged and used. Then when you watch our promotional video you will understand how the BENDER should look underwater. It’s a lure that can be used in many methods and configurations....

How it Works

The historically proven science of nature, combined with innovative new technology.

About Us

Lateral Line Lures was founded by Dan and Dawn White to create freshwater and salt water lures.

Shop Lures

Available in a variety of patterns and colors - 3", 5" & 7" Sizes. Made with Premium Mustad® Hooks.

Tips & Tricks

Watch videos on how to master the Bender® and get fishing tips from veteran anglers.